The Tipping PointThis class focuses on the study of the social, political, and economic influences that shape popular culture and its effects on audiences. This class also examines media's roles as storytellers with a particular emphasis on analyzing media policies and developing strategies that empower consumers in the media.
The class culminates in a group research project that focuses on the tipping point (from Malcolm Gladwell's book of the same name) of any one thing in pop culture. This includes finding who the salesperson, connector, and maven are, and also citing the law of the few, the stickiness factor, and the power of context. |
This project was created using Google Slides
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WhenSpring 2018
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ClassJournalism 465 - Mass Communication and Popular Culture
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SchoolCalifornia State University Northridge
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ProfessorBobbie Eisenstock
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